Rocket Fuel Inc. Files Registration Statement for Proposed Initial Public Offering of Common Stock

August 21, 2013

(REDWOOD CITY, Calif.) – August 19, 2013 – Rocket Fuel Inc. announced today that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of shares of its common stock. The number of shares to be sold and the price range for the proposed offering have not yet been determined.

Credit Suisse Securities (USA) LLC and Citigroup Global Markets Inc. will serve as joint bookrunners for the proposed offering. Needham & Company, LLC, Oppenheimer & Co. Inc., Piper Jaffray & Co., BMO Capital Markets Corp., and LUMA Securities LLC will act as co-managers.

The offering will be made only by means of a prospectus. A copy of the preliminary prospectus, when available, may be obtained by mail from the offices of Credit Suisse Securities (USA) LLC, Attention: Prospectus Department, One Madison Avenue, New York, New York, 10010, by calling (800) 221-1037, or by emailing a request to newyork.prospectus@credit-suisse.com; or Citigroup Global Markets, Inc. c/o Broadridge Financial Solutions, 1155 Long Island Ave., Edgewood, NY 11717, by calling (800) 831-9146, or by emailing batprospectusdept@citi.com.

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Rocket Fuel Inc.
Rocket Fuel delivers a leading programmatic media-buying platform at big data scale designed to use the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels.  Customers across North America, Europe and Japan use Rocket Fuel to run digital advertising campaigns globally.  Rocket Fuel's Advertising That Learns™ platform is used to achieve measurable business goals across a diverse array of campaigns across web, mobile, social and video channels; brand and direct response objectives, and diverse industries from luxury cars to groceries. Rocket Fuel currently operates in 19 offices worldwide including New York, London, Paris, and Hamburg.