PunchTab Now Powering 15,000 Loyalty Programs as Brands See Value in Rewarding Engagement
Leading Incentivized Engagement Platform Sees Strong Adoption in CPG, Entertainment, Ecommerce Verticals; PunchTab Customers Now Awarding Nearly 37 Million Points
PALO ALTO, CA -- 02/05/13 -- PunchTab, the engagement and on-demand loyalty platform leader, today announced that is now powering nearly 15,000 active loyalty programs that reach over 22 million consumers every month. PunchTab's on-demand software enables anyone -- from the world's largest brands and ecommerce sites to bloggers and community managers -- to easily create and manage incentive-based, customized engagement programs for seasonal campaigns, new launches, brand activation programs, sweepstakes and events. Users can incentivize and reward engagement on more than two dozen social channels, including Facebook, Twitter, Instagram, video, and ecommerce platforms.
"There's a myth that incentivized engagement programs only attract coupon and sweepstakes hunters, but we're seeing that the right combination of audience, actions, and rewards can engage and retain the right audience," said Ranjith Kumaran, CEO of PunchTab. "The growth of PunchTab's customer base and the increase in the number of active loyalty programs shows that the right consumers are responding to these types of programs, and are staying engaged, particularly as they understand that their participation is valuable to advertisers. Likewise, brands such as Con-Agra's Alexia Foods and WalMart Labs are seeing value in incorporating loyalty initiatives into their broader marketing programs and also realizing that incentive programs are a critical marketing strategy for launches and major initiatives."
In 2012, PunchTab achieved the following growth milestones:
- Nearly 15,000 active loyalty programs on the PunchTab platform;
- Reaching over 22 million consumers every month through loyalty programs and giveaways, with over 1.3 million registered users in PunchTab customer programs;
- Users earn 37 million points every week across more than two dozen social channels, such as Facebook, Twitter, Instagram, video, and ecommerce platforms;
- Created 15,000 giveaways to date with nearly 10 million entries;
- Awarded close to 30,000 badges as more PunchTab customers see value in offering social currency instead of limiting rewards to physical or monetary goods.
In 2012, PunchTab saw strong adoption of its platform among CPG, entertainment and ecommerce brands, such as Arby's, eBay and Green Day. New use cases of PunchTab's incentive-based engagement platform were also created, such as employee onboarding and eLearning behind the corporate firewall.
For example, in the Green Day Numero Uno Fan campaign, sponsorship agency MAC Presents used PunchTab to promote Nokia Music's launch concert with Green Day. Fans were rewarded for tweeting, tagging, and checking-in and had the chance to win tickets to the concert, and Green Day gear including CDs, autographed merchandise, and Green Day swag. The campaign netted nearly 20,000 entrants and nearly 186,000 actions were taken, 76,000 of which occurred on social networks, amounting in 1.7mm in earned media value. The campaign also incentivized music consumption -- the average participant listed to 17 minutes of Green Day's music. These actions resulted in over 85,000 social actions, 4.1 million unique users reached on Twitter, and a total of 165 million impressions across social channels.
"PunchTab helped us to engage Green Day fans before, during and after the Nokia Music launch," said Marcie Allen, president of MAC Presents. "Our clients were extremely happy with the social reach of the program. We would definitely recommend PunchTab to other brands or agencies looking to build buzz around a launch or event."
About PunchTab, Inc.
Founded in January 2011, PunchTab is the engagement and on-demand incentives platform leader, powering loyalty and reward programs, giveaways and sweepstakes and customized campaigns for marketing and advertising agencies, allowing bloggers, brands, and businesses to create social and mobile-enabled loyalty programs in minutes. Nearly 15,000 publishers are using PunchTab's tightly-integrated rewards program to engage and incentivize over 22 million consumers every month, with no development or marketing costs. Web and mobile app developers can also utilize the PunchTab Developer Tools for a tightly integrated solution.
Based in Silicon Valley and led by founders Ranjith Kumaran, who previously co-founded YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of JellyDo.com, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.