People Pattern Secures $4.5 Million Series A Funding Led by Mohr Davidow Ventures

January 6, 2014

Austin, TX, December 31, 2013 – People Pattern, with its audience segmentation and user classification platform for data-driven marketing, today announced its $4.5 Million Series A funding. Mohr Davidow Ventures, who was a seed investor in People Pattern earlier in 2013, led the investment round with additional participation from private investors. This investment enables People Pattern to widely deploy its platform which automates the collection and analysis of audience data.

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