Media Advisory: Aryaka VP to Speak at Aberdeen's Sales-Driven Marketing Leadership Summit
VP of Sales, Marketing and Business Development Sonal Puri to Detail Best Practices for Optimizing Corporate Websites for Sales Enablement and Revenue Generation
MILPITAS, CA, Sep 29, 2011 -- Aryaka ( www.aryaka.com ), provider of the world's first cloud-based WAN optimization and application acceleration solution, announced today that it will be participating in the Aberdeen Group's 2011 Sales-Driven Marketing Leadership Summit Oct. 4-5 in Boston. Aryaka Vice President of Sales, Marketing and Business Development Sonal Puri will lead a session titled "Engagement Starts at Home: Optimizing your Website for Marketing and Sales Success."
In the session, Puri will review the different functions corporate websites serve for, customers, prospects, partners, investors, employees, and influencers such as media, bloggers and analysts. Further, she will share strategies and best practices for corporate investment in website development for greater customer ROI. Attendees will hear how Aryaka has successfully implemented these strategies for increasing customer acquisition, retention, and satisfaction.
"Marketing is increasingly metrics-driven, with corporate revenue considered the preeminent yardstick for success. As a result, marketing leaders are seeking closer alignment with sales, and Aberdeen's research shows clear correlation between Best-in-Class performance and sales and marketing alignment," said Trip Kucera, Senior Research Analyst for Aberdeen Group's Marketing Effectiveness and Strategy research practice. "Aberdeen's Sales-Driven Marketing Summit provides a peer-driven forum for the exchange of best practices and success studies that will give attendees real, actionable insight to closing the gap in sales-marketing alignment."
Sonal Puri has more than 15 years of experience with Internet infrastructure in corporate and business development, channels, sales and technical marketing. Prior to Aryaka, she lead business development and corporate strategy for both the application acceleration business unit at Akamai Technologies, and the Akamai Corporate Development team for the Western United States focusing on mergers and acquisitions. Previously she ran global business operations, channels, and business development for Speedera Networks as well as their acquisition by Akamai; and corporate accounts at Inktomi.
Who: Sonal Puri, Aryaka Vice President of Sales, Marketing and Business Development
What: Sonal Puri will share insight on corporate website development in a panel discussion entitled "Engagement Starts at Home: Optimizing your Website for Marketing and Sales Success"
When: 9:45 a.m. ET, October 5, 2011
Where: Seaport World Trade Center 1 Seaport Lane Boston, MA 02210 (617) 385-4000
About Aryaka Networks
Aryaka is the world's first cloud-based WAN optimization company solving application and network performance issues faced by the distributed enterprise. Aryaka has been named to the Dow Jones VentureWire FASTech 50 innovative startups for 2011, a "Cool Vendor" by a leading analyst firm and a GigaOm Structure 50 company that will shape the future of cloud computing. Aryaka eliminates the need for expensive and complex appliances as well as long-haul connectivity, and enhances collaboration across locations. It offers significant cost, ease-of-use and performance advantages, helping global companies achieve dramatic productivity gains and increased visibility into their WAN applications, locations and performance, while providing 24/7 world-class support. To learn more, visit www.aryaka.com . Follow us at twitter.com/aryakanetworks, facebook.com/aryakanetworks, and on linkedin.com/company/aryaka-networks.
Aryaka is a trademark of Aryaka Networks, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.