Independent Study Validates Strong Consumer Confidence and Demand for Finsphere Card Protection Solution
Vast Majority of Respondents Would Take the Card, Switch Card Providers or Use More Frequently if Solution Offered by Their Financial Institution or Jointly Through Their Wireless Carrier
Nearly 75% of respondents indicate they would sign up for a debit or credit card featuring the security protection solution if offered by their financial institution
Roughly half of respondents indicate they would use their card more often if it had the card protection service, and two-thirds indicated that the service would make them more confident in using their credit or debit card overall
1 in 5 respondents surveyed would consider switching from their existing card provider to use the card protection solution
Respondent concern about credit/debit card fraud in high-risk situations also drops significantly once shown the concept
Peace of mind and increased confidence in their financial institution and/or wireless carrier were benefits highly correlated with the appeal of the card protection solution
More than half of respondents would be more likely to use their new card if a solution were provided jointly with their wireless carrier
Based in Bellevue, Washington, Finsphere was founded in 2007 to enable wireless carriers and enterprises to help protect their customers through identity authentication services. Finsphere utilizes sophisticated analytic platforms and applications, protected by US and international patents, for non-intrusive, privacy enhancing services to authenticate transactions across all industry segments. Finsphere is a privately held corporation whose major investors include Vodafone Ventures, Mohr Davidow, Shasta Ventures and Frazier Technology Ventures. For more information, visit www.finsphere.com.
About Penn Schoen Berland
Penn Schoen Berland, a unit of WPP (NASDAQ: WPPGY), is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate, and entertainment clients. PSB has over 30 years of experience in leveraging unique insights about consumer opinion to provide clients with a competitive advantage – what it calls Winning Knowledge. PSB executes polling and message testing services for Fortune 100 companies and has helped elect more than 30 presidents and prime ministers around the world. More information is available at www.psbresearch.com.