HealthTap Launches First Interactive Expert Health Companion -- Free to All

April 19, 2011

Public Beta Live Today Brings Personalized, Actionable Health Information; Brings Doctors Front and Center in the Online Health Conversation

PALO ALTO, CA - (April 19, 2011) - HealthTap, the first interactive Expert Health Companion, today opens its public beta. Pioneering the field of Interactive Health, HealthTap brings interactive software to medicine. It uses expert knowledge from its network of more than 550 physicians, personal health data (such as age, weight, symptoms, etc.), and community insight to tailor information to users. HealthTap's personalized, actionable information helps consumers make better decisions about their health and well-being.

For physicians in its rapidly growing Medical Expert Network, HealthTap is a one-of-a-kind digital platform for growing their practices and improving the quality of care, while reducing costs. Initially focused on pregnancy and the first year of life, HealthTap will expand to cover health for all.

"Online health information is currently overwhelming and confusing," said Ron Gutman, CEO and founder of HealthTap. "It's hard to know what to trust. Information is never about you, it's often vague, and can even be dangerously misleading. We're revolutionizing consumer health by enabling personalization for the first time, and by bringing trusted physicians and their distinct wisdom to the center of the online conversation. It's your new Home for Health. And it's free."

The problem HealthTap is solving is real and immense. Every month, billions of people seek health information online, but more than half say the health information they find is of no help at all (according to a 2010 Pew Internet survey). Health Information is organized around topics like "symptoms," "conditions," and "treatments," rather than around an individual, and it's often unclear where the information comes from, who wrote it, or what steps to take.

"With new technology, we can now boil huge amounts of complex data down into manageable tidbits of useful information. Data visualization and game dynamics can present them in easy to understand, engaging ways, creating an unprecedented opportunity in the health space," said Mari Baker, HealthTap advisor, CEO of PlayFirst, and former president of BabyCenter. "HealthTap's approach is brilliant. It delivers what people miss about medicine most: a highly engaging personalized experience, with trusted doctors sharing helpful information."

How HealthTap Works

Consumers on HealthTap.com can:

* Create a Home for Health with personalized health feeds, a dynamic customizable checklist, and secure storage of health information.
* Get succinct answers and tips from doctors, data from an extensive proprietary medical Knowledge-Base, and validated insight from community members similar to them.
* Find trusted doctors locally and nationally by exploring their insight, expertise and care.
Print a personalized Doctor Visit Prep-Sheet to make the visit smoother and more productive for both doctor and patient.

U.S. licensed physicians admitted to HealthTap's Medical Expert Network can:

* Grow their practices and improve the quality of care that they provide patients, while reducing costs through HealthTap's one-of-a-kind digital platform.
* Automatically amplify their knowledge and broaden their reach in social media.
* Create their own Online Medical Home where they can easily store and share their medical wisdom, extending relationships with patients beyond office hours.

"HealthTap is revolutionizing the way people and physicians find, share, and use health information, both on- and offline," said Dr. Alan Greene, HealthTap medical director and clinical professor of pediatrics at Stanford's Lucile Packard Children's Hospital. "HealthTap puts us all -- physicians and users -- on the same page, delivering an integrated health experience that gives patients succinct, actionable medical information from trusted doctors -- anytime, anywhere. Simultaneously, it empowers physicians to effortlessly extend their wisdom and improve the quality of patient care beyond their office hours."

To join HealthTap's free public beta, visit www.healthtap.com.

About HealthTap
HealthTap, your Home for Health, is an Expert Health Companion that tailors information to each of its unique users based on their individual health characteristics. HealthTap's free, interactive Expert Health Companion combines expert input from physicians, together with community insight, and data from its proprietary medical Knowledge-Base to help users make better decisions about their health and well-being. The HealthTap team includes highly experienced and accomplished members who have built health and mobile applications that have served hundreds of millions of people. Based in Palo Alto, HealthTap is backed by Mohr Davidow Ventures and prominent Silicon Valley angel investors, including Esther Dyson, Mark Leslie, and Aaron Patzer. For more information, visit www.healthtap.com.