FUOR Digital Selects the AudienceScience® Gateway to Drive Digital Advertising Success
NEW YORK –September 28, 2011– AudienceScience®, a global advertising technology company, today announced that FUOR Digital, a Chicago-based digital media firm, has selected the AudienceScience Gateway for its technological superiority in digital marketing. FUOR Digital specializes in all aspects of digital media campaigns, including digital strategy, advertising, search engine marketing, mobile marketing and web analytics.
The AudienceScience Gateway provides a greater ability to collect and aggregate huge volumes of data from disparate sources, allowing marketers to understand—and assign—their audience segments with unparalleled insight into their interests and intentions. By providing FUOR Digital access to 300+ billion events taking place online on any given day, the AudienceScience Gateway will allow the agency’s advertiser clients to better engage their audiences as well as formulate a more robust digital strategy.
FUOR Digital will primarily be using the AudienceScience Gateway to collect, manage and segment the large amount of data that FUOR has access to. They will also integrate AudienceScience’s hundreds of proprietary audience segments, using all of the data sources to build highly targeted audience segments for delivery across a variety of media channels. Additionally, FUOR Digital will benefit from AudienceScience’s award-winning client service and account management around audience targeting and data management.
“As an agency leading the industry in digital media, it is our responsibility to select the technology partner that can deliver the best for our clients’ campaigns,” said Josh Dreller, VP media technology and analytics at FUOR Digital. “AudienceScience, with their Gateway solution and personal support and expertise, is the clear choice for us. We are counting on a long and successful relationship.”
The AudienceScience Gateway benefits from the company’s decade-long foundation of experience, insight and innovation. As the originator of audience targeting and custom audience segment creation, the company currently holds 17 patents with another 44 pending. This underscores AudienceScience’s commitment to constantly enhance its technology to better serve the advertising and publishing partners utilizing their solutions.
“We are honored that FUOR Digital has selected AudienceScience as their technology and service partner,” said Jeremy Mason, vice president and general manager, AudienceScience Gateway. “As FUOR Digital continues to drive innovative results for their clients, we look forward to the opportunity to address their clients’ growing needs in the digital landscape and toward many successful marketing campaigns.”
About FUOR Digital:
FUOR Digital is a digital media agency that helps marketers achieve business goals through innovative digital marketing programs. We partner with our clients to help make sense of the digital media landscape as well as track and understand the ROI on their media investment. Our digital marketing experts deliver strategy, insights, and results.
FUOR Digital is a Kelly, Scott & Madison Company. For more information please visit us at: www.FUOR.com
AudienceScience is the largest and most trusted audience aggregator in the world. As an early innovator of online advertising technology, AudienceScience continues to revolutionize the industry, enabling universal access to audiences and driving digital marketing success. The Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect™, the industry’s first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support. With 300 billion data insights daily into over 386 million people worldwide, AudienceScience makes it simple to find, reach and achieve one-to-one marketing at scale. Since 2003, AudienceScience has delivered over 300,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.