Carrier IQ Named ‘Innovative Business Analytics Company Under $100M to Watch’ by Leading Analyst Firm

October 27, 2011

Recognition Affirms Carrier IQs Mobile Intelligence Software as Critical Platform for Mobile Operators and Device Manufacturers

Mountain View, CA, October 27, 2011 – Carrier IQ has been selected as an ‘Innovative Business Analytics Company to Watch Under $100M’ by leading IT market research and advisory firm IDC.

In its report, Innovative Business Analytics Companies Under $100M to Watch 2011, the firm cited three key drivers making an impact in the Business Analytics marketplace, including mobile analytics, cloud-based analytics and collaborative decision management. The Innovative Business Analytics Companies to Watch Under $100M list included companies that are successfully meeting the needs of customers in each prediction category. Carrier IQ was recognized in the Mobile Analytics category.

"New technologies are eliminating boundaries between content and data to enable pervasive access to all relevant information. Contributing to this innovation is a group of small companies with the vision and technology to have an impact on the marketplace," says Henry Morris, senior vice president, Worldwide Software and Services Research at IDC.

Carrier IQ’s Mobile Intelligence platform is currently deployed with more than 150 million devices worldwide. It enables mobile service providers and device manufacturers to solve business and technology issues through the lifecycle and support of devices and networks by delivering mission critical intelligence on how services perform and how devices actually work in the hands of end users.

"Carrier IQ’s Mobile Intelligence platform puts the customer at the center of decision making by providing a detailed understanding of the customer’s experience," said Larry Lenhart, CEO, Carrier IQ. "Recognition by objective third parties like IDC provides additional confirmation of the value of our analytics capabilities in delivering tangible results for the most critical business objectives in the mobile industry."

About Carrier IQ
Carrier IQ is the leading provider of Mobile Intelligence solutions, currently deployed with over 150M devices from leading mobile device vendors worldwide. Carrier IQ delivers a unique source of knowledge, directly from the mobile device, which represents an objective, impartial view of how handsets and devices are performing on the network, and how mobile devices are being used day-to-day. This is all done in a highly secure, private and anonymized environment. Founded in 2005 and headquartered in Mountain View, California, Carrier IQ is a privately held, venture-backed company with offices in the U.S., UK, Korea and Malaysia. For more information, please visit

About IDC Report
IDC's "Innovative Companies Under $100M to Watch" reports are a qualitative evaluation of a set of vendors within a specific market – they are not a stack ranking nor do they represent an exhaustive evaluation of all companies in a segment or a comparative ranking of the companies in the report. IDC solicited entries from vendors of less than $100 million that exemplify specific key trends (selected by analysts) that are driving change in a specific software market. Vendors then submitted case studies that exemplified one of the trends used as the basis for the award. These case studies were evaluated individually and independently by related market analysts across several pre-determined criteria. The teams then met to review the scores. The case studies submitted for review had to demonstrate that the technology was available, able to be implemented and provided real-world benefits to the customer.