AudienceScience Launches Brand Enhance, Offers Marketers Security and Campaign Efficacy Assurance for Online Branding Campaigns
New York–December 14, 2010–AudienceScience®, a global online advertising technology company delivering digital marketing success, today announced the launch of Brand Enhance, a first to market solution designed to deliver the greatest possible brand recognition and lift while ensuring a safe environment for marketers’ campaigns. With unprecedented insight into consumer engagement, Brand Enhance provides an answer to the demand for increased measurability and risk mitigation, capabilities much anticipated for the online channel.
The online advertising industry is at the center of a major shift in the allocation of branding dollars. As marketers move more branding dollars online, they require the assurance that their brand will be protected in this complex environment and that their message will be received by people who have intent to purchase their products.
With access to over 386 million people worldwide, Brand Enhance empowers brand marketers with the transparency and control necessary to execute effective digital campaigns. Brand Enhance is backed by AudienceScience’s Quality Data Guarantee and Brand Safe Assurance, which certifies that campaigns only run on comScore top 1000 sites whose quality are additionally verified by third party services, ensuring a secure environment for a brand’s message.
Brand Enhance also offers marketers detailed insight into their campaigns with the AudienceDNA reporting suite – brand-specific and third party reports that help marketers measure campaign effectiveness and enhance understanding of audiences with analytics and offline shopping data from over 80 million households. This level of granular reporting enables better control over ad spend while increasing the overall effectiveness of brand awareness campaigns by reducing wasted impressions.
“If we want marketers to bring even more dollars online, we have to give them certainty that their campaigns will be effective and that their brand’s message will be viewed by the most interested consumers with intent to purchase their products,” said Jeff Hirsch, president and CEO, AudienceScience. “For years we have continuously stressed the importance of monitoring the quality and safety of our data to ensure our clients’ brands are protected by industry-leading standards. Brand Enhance takes that assurance to the next level by providing the security and information that brands need to feel confident in the success of their online branding campaigns.”
AudienceScience provides an integrated data management and audience targeting platform, enabling universal access to audiences. With 270 billion data insights daily into over 386 million people worldwide, this industry leading technology, The Audience Gateway, drives digital marketing success by empowering marketers with the intelligence and control to execute effective global campaigns. Strengthening AudienceScience's global presence are the 2010 acquisitions of Europe-based targeting leader wunderloop and Hispanic audience targeting innovator Consorte Media. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com/.