A Bold New E-Commerce Experience: Going Where No One Has Gone Before

June 12, 2012

Email, tweets, texts, videos, posts, demos bombard my brain daily. This is all part of drinking from the “digital fire hose.” I’ve grown accustomed to it as a tech investor in Silicon Valley, but recently I had the opportunity to disconnect (at least partially) from this digital data stream while on maternity leave.

This perspective originally appeared on Forbes.com

Email, tweets, texts, videos, posts, demos bombard my brain daily. This is all part of drinking from the “digital fire hose.” I’ve grown accustomed to it as a tech investor in Silicon Valley, but recently I had the opportunity to disconnect (at least partially) from this digital data stream while on maternity leave.

Part of me missed the fast twitch, addictive nature of being plugged in, however another part of me appreciated the time to take a deep breath and consciously focus on being in a particular moment in time. I returned to the office with a renewed perspective on changes I would like to see in my digital life.

E-commerce until now has been mostly transactional. Need toothpaste? Go to Amazon. Need shoes? Go to Zappos. Want a soft baby blanket for my children? Go to Pottery Barn. Most of these purchases were utilitarian with minimal research or thought required for the transaction.

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