Web startups aim to give consumers more control over their health
When new mom Leah Dillon needed advice for her son's first fever, she wondered where to turn. Recently arrived in Palo Alto, she couldn't ask neighbors for guidance and wasn't sure if she should page her son's pediatrician in the dead of night.
So Dillon went to a website called HealthTap, unveiled this spring by a startup in her neighborhood. An interactive Q & A database walked her through a set of recommendations -- from doctors, not just anybody with an opinion and a keyboard.