Ticketfly Acquires Prime Box Office As It Moves Into Canada for Its First International Expansion
Ticketfly has announced a push into the Canadian market through the acquisition of local ticketing company Prime Box Office and agreements with event promoters Collective Concerts and Union Events. The ticketing platform startup has also hired a team on the ground to help it gain a foothold in the market.
CEO Andrew Dreskin said in a statement that, given the company’s “history and relationships in Canada”, it made sense to head there for its first international expansion.
“We offer Canadian venues and event promoters something they haven’t experienced before – a modern, integrated digital marketing and ticketing platform that provides real, measurable value by streamlining operations and driving incremental ticket sales,” he said.
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