RootMusic’s BandPage, Facebook’s most popular music app, just upgraded to HTML5 and now includes a powerful new viral channel. Using the Open Graph capabilities launched at f8, all songs within the app’s musician profiles now include Like buttons that instantly share playable tracks to the news feed. RootMusic’s Director of Pages Matthew Conn tells me “I would expect very large increases in sharing”.

Considering BandPage has 28.6 million monthly active users, the volume of songs shared could be massive. The updated app will make the news feed a better place to discover music, and since BandPage doesn’t auto-share listening activity like Spotify, there’s no risk in exploring. Read more>>>>