Rocket Fuel's Frankel: Don't Count Out Ad Nets

October 4, 2011

Richard Frankel, founder and president of Rocket Fuel, is an industry veteran with more than 15 years of experience as an expert in behavioral targeting with companies such as DoubleClick and Yahoo. Frankel believes that although advertising networks appear to be dying, they are simply undergoing necessary change that is reshaping the entire industry.

Are ad networks dying?

The short answer that is quotable is, "Yes, ad networks are really dying." But that's not the real story, and the truth, as always, is more complicated. Read more>>>>