Making Personal Health Hip
FORTUNE -- Aza Raskin wants to do for health care what Apple did for personal computing in the late 1970s. In Raskin's case, the analogy hits especially close to home. Raskin's father was Jef Raskin, the computer-interface guru who designed and named the first Macintosh. "I grew up with the mantra that it's not your fault if you can't understand an interface," says the younger Raskin.
But can a better user interface help Americans stay healthier? Raskin's company, Massive Health, aims to collect and analyze vast amounts of information and present it to consumers in easy-to-use digital applications that help them modify unhealthy habits.
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