How to Make Your Online Video Go Viral

March 30, 2009

Ad Age: Consuming internet video is a full-contact sport -- the initial viewing experience is just a gateway to the commenting, rating, sharing and even remixing or mashing up the original video content. And what brand doesn't want to tap into this new class of consumer behavior, making their ads "go viral" (cough) and picking up millions of "free" (cough, cough) impressions?

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