HealthTap Uncovers The Secret Knowledge Network Of Doctors, Online

April 4, 2012

Through radical transparency and community rewards, HealthTap aspires to become the default national rating and search destination for patients seeking physicians. If it can better match patients to treatments and doctors than Google, then it's well on its way.

Though the Internet has opened up access to much of world's information, finding a specialist for medical advice still requires the age-old process of personally asking a doctor to suggest a trusted colleague. "There's just no way in the world to do it right now, short of going to a primary care physician," says HealthTap founder Ron Gutman, who wants to expose the hidden knowledge that exists among practicing doctors about who the best physicians are for specific treatments.

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