Shutterfly, Inc. is an Internet-based social expression and personal publishing service. It provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was ranked number one in the "best photo book" category by TopTenREVIEWS.com in January 2010. In Spring 2010, Shutterfly announced the integration of the Simple Path photo book creation experience with Facebook, which allows Facebook users to access their photos and their friends’ photos to create premium quality photo books in minutes. Founded in 1999. Initial Public Offering, September 2006.