OUR COMPANIES / Information Technology

Rocket Fuel

www.rocketfuel.com
Board Members: Bill Ericson
Initiatives: Information Technology
Ticker: Private

Bringing Rocket Science to Online Display Advertising

Rocket Fuel helps marketers reach their brand goals quickly and easily, anywhere in the purchase funnel. Over 150-million people a month see ads from its Rocket Fuel Network, which combines behavioral, contextual, geographic, demographic, and many other techniques to yield results far more powerful than any method could on its own. Rocket automatically adapts advertisers’ campaigns in real-time to optimize towards their goals – whether brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it.
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