Broadbase became a leading provider of eCRM delivering software solutions to the largest businesses in the world, helping them to better service, market to, and understand their customers. After it merged with KANA, the company grew to be a leader in Service Experience Management, and now provides solutions that deliver a customer-focused service experience that successfully balances customer interests with business goals. KANA's award-winning solutions are proven in more than 600 companies worldwide, including approximately half of the world's largest 100 companies. KANA is a wholly owned subsidiary of Accel-KKR.
Facts & Stats
- Founded in 1995.
- Broadbase and KANA merged in June 2001.