A technology built for the marketer. Agencies are critical partners for marketers, but ensuring full transparency and maximizing Productive Media Quotient across multiple brands or business units on a global scale means marketers need to take ownership of their enterprise digital marketing technology.
A truly integrated platform for data and media. While it seems theoretically appealing to “separate church and state” and manage data and media separately, practically, technical disconnects between systems and subsequent data loss only result in more waste and operational inefficiencies. We operate a unique, integrated platform today and our first-hand experience tells us that this approach maximizes efficiency and effectiveness for marketers.
A global solution. Major brands in North America, Europe, LATAM, and Asia are already executing through the platform.